CARUS
Artisanal sweets
CARUS is a conceptual still-life series that demonstrates the power of intentional food photography to elevate an artisanal brand
SERVICE
Still Life Photography, Art Direction
client
Maison Épurée
date
October 15, 2025
Concept and Intentionality
a conceptual photography series for a high-end artisanal patisserie. The intention was to move away from typical food marketing and capture the sense of slow craft, natural ingredients, and warmth. We focused on highly intentional compositions that treated each pastry as a sculptural object, emphasizing the beautiful imperfections and textural details over polished perfection
Refined Aesthetic and Process
The refined aesthetic features a controlled, warm palette dominated by muted beiges, soft browns, and terracotta accents. Our process utilized natural light exclusively, often filtered to create gentle, elongated shadows across textured linen and untreated wood surfaces. This meticulous styling was essential to conveying the authentic simplicity and high quality of the ingredients, making the images feel tactile and inviting
