AURUM
JEWELRY SHOOTING
AURUM IS A VISUAL EXPLORATION OF INTIMACY AND MOVEMENT, CONCEPTUALIZED FOR A HIGH-END, MINIMALIST JEWELRY BRAND
SERVICE
Conceptual Photography, Visual Strategy
client
Atelier Léger
date
October 5, 2025
Concept & Intention
The primary goal was not to document the product, but to capture the authentic relationship between the jewel and the body. We developed a visual narrative that celebrates soft light, warm skin tones, and subtle gestures, embodying quiet luxury
Refined Approach & Process
The creative approach was intentionally intimate, favoring close-up shots and clean compositions. We utilized diffused, natural lighting to emphasize textures and minimize harsh shadows
Final Outcome
The final photographic series served as the conceptual lookbook, providing the brand with visual assets that transcend typical product marketing. The images communicate the emotional value and craftsmanship of the jewelry, strongly reinforcing the brand’s positioning as a symbol of discreet and authentic luxury.
